13 March 2015

All-new Apple's 12" MacBook

On 3/13/2015
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Apple took everyone by surprise by revealing a lot more than just Apple Watch details.The new MacBook was part of that surprise, bringing a reinvented MacBook that is thinner, and certainly more minimalistic than the popular MacBook Air.

The new MacBook has a 12-inch Retina display (2304x1440) with edge to edge glass and much thinner bezels. Apple claims that it is 24% thinner than the MacBook Air at 13.1mm and weighing in at 2 pounds.Apple also highlighted its success in selling products, saying that while the PC market overall is stagnant, Mac sales grew by 20% last year. While mentioning that portability is core in products like iPhone and iPad, the new MacBook is as closest as the company has got to the same philosophy on a full fledged PC. The new MacBook will be available in gold, silver and grey colour.

The redesigned MacBook is a unibody design with all metal, sporting a full sized keyboard and new trackpad technology. The keyboard has received a new typing mechanism that allows for the thin design, while decreasing wobbling. The trackpad is also new, with haptic feedback and force sensors, adding a new 'force click' option, so a deep press in the trackpad allows for different options depending on the software interface, just like what a right-click does.

Drawing another parallel to how iPads are built, the new MacBook is all battery inside. The logic board is tiny, even when compared to the 11" MacBook Air's, it's 67% smaller. Apple claims 9-hour battery life when web browsing, and up to 10 hours of movie playback on iTunes.

Technical specs:

There will be two models of the new MacBook when it goes on sale next April 10.
  • Both models share the same 12" Retina screen and are fanless.
  •  $1299  will get you a 1.1GHz dual-core Intel M processor, Intel HD 5300 graphics, 8GB RAM and a 256GB SSD.
  • $1599,will get you the same machine, but with a slightly faster 1.2GHz Core M CPU and a 512GB SSD. 
As rumoured, USB-C is the only port in the system. The reversible USB port will be used to power the new MacBook as well as provide connectivity for DisplayPort, HDMI, and VGA, assumingly with required adapters depending on your needs.

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